The domestic door and window hardware industry mus

China's doors and windows have taken over the responsibility of international industrial transfer for 10 years and developed rapidly, becoming the world's largest manufacturer of door and window hardware. After more than ten years of rapid development, brand awareness has been strengthened in the door and window hardware industry.
In the process of undertaking international industrial transfer, a large number of Chinese enterprises have achieved small to large progress through the way of OEM (oem), but oem is only a specific historical stage of industrial development. Door and window hardware enterprises have realized the improvement of technology and experience at this stage, but they have also paid hard labor and resource costs. This is not the ultimate pursuit of enterprise development. To achieve internationalization and to build a century-old enterprise, China's door and window hardware products must start with building a brand.
China's door and window hardware manufacturing industry has acquired a high level of manufacturing capacity after a period of accumulation. The manufactured door and window hardware products are no longer synonymous with low quality and low price. The quality of the products has been recognized by international mainstream buyers and the market. But the improvement in quality and quality does not mean that the brand building will achieve the ultimate victory. China's door and window hardware companies still play a lower-level role as producers and processors in the international market division of labor.
The reason is that although they have the ability to produce high-quality products, most of these products are provided to international brands through oem or odm. The lack of brands has become a fatal flaw in Chinese companies' international competition. It is undeniable that the way of OEM production once allowed Chinese companies to complete the initial capital accumulation in a short period of time. However, when the accumulation reached a certain level, this mode of production became a paradox and became a barrier for enterprises to move to a higher level.
At present, some domestic hardware companies have gradually developed from processing enterprises into independent and innovative high value-added enterprises, positioning themselves as "internationalization, specialization, technology-oriented, market-oriented", mainly in export trade. Door and window hardware suppliers should also pay more attention to brand building and technological innovation, and step out of a new world in the context of expanding domestic demand.
As the saying goes, entrepreneurship is difficult to keep business. If the quality of door and window hardware products can not be improved, not only will the market be difficult to expand, it is not conducive to brand building, and even these stable markets that have been won through numerous difficulties will gradually lose.